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With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing
More than 40 worldwide associations have come forward to join the Covid Response Alliance For Social Entrepreneurs. The motivation behind this partnership is to provide
The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions
Since this global pandemic, that is, the COVID-19 has started, we are facing constant threats. One prime threat that the producers are exposed to is
“Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves”- Steve Jobs
Since it has come into existence, COVID-19 derailed all the operations of ad agencies. Ad agencies all over the world witnessed step downs in the
The COVID-19 pandemic has brought with it a destruction of lives and livelihood. While the whole world is reeling from the effects of the crisis,
The world’s biggest lockdown was enforced from 25th March 2020. Total lockdown opened doors to many unexpected challenges. Initially, it was diflcult to control huge
For years, marketers have been trying to crack the riddle that is Customer Loyalty. They have delved deep into the impact of cultural, social and