Reshmi Bhattacharjee

TOP 8 Digital Marketing Trends Of 2021 

Advertising methods have hand in hand moved with the process of evolution in Digital Marketing. The current situation of the global pandemic has accelerated the process of Digital Marketing. Buying and selling of products are done with a couple of clicks. All these Digital Marketing strategies and techniques are competing for their position in the lists of trends in 2021. Let’s go into detail about the top Digital Marketing trends of 2021.

XD Neuromarketing

Experience Design at the heart of the (grey) matter

Post Views: 104 With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing impactful experiences. However, though the majority of brands are trying to achieve customer loyalty and brand recall through experience design, some disturbing trends came to light in …

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CX and Neuromarketing

Neuromarketing: Connecting Emotions and CX

Post Views: 158 The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions economy. At a time like this, neuroscience in customer experience can help us draw insights and shape customer experience to decrease the gap. Experience Gap A research …

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What is neuromarketing

Neuromarketing- Brainology behind great Marketing

Post Views: 130 “Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves”- Steve Jobs Though this quote doesn’t relate directly to marketing, marketers, for the longest time, have been trying to figure out the most effective way to reach out to …

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covid-19-tech-savvy

Fighting COVID-19, the tech-savvy way

Post Views: 158 The COVID-19 pandemic has brought with it a destruction of lives and livelihood. While the whole world is reeling from the effects of the crisis, the pandemic is sparking a flurry of low-cost but hi-tech innovations. From testing kits to portable ventilators, sanitizer-drones to portable fever detection systems, institutes and startups are …

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customer-loyalty

Managing Customer Loyalty during a pandemic

Post Views: 85 For years, marketers have been trying to crack the riddle that is Customer Loyalty. They have delved deep into the impact of cultural, social and economic factors on consumer preference, attitude and behavior and over time have come up with different Loyalty Programs that have helped businesses increase their Customer Lifetime Value …

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Marketing during Coronavirus Pandemic

Post Views: 89 It’s been more than a month now since the coronavirus has turned our lives upside down. From having to practice social distancing and being caged in our homes to continually sanitizing our hands, wearing masks and still seeing loved ones get sick, the coronavirus brought about a monumental, unprecedented change in how …

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