Reshmi Bhattacharjee

XD Neuromarketing

Experience Design at the heart of the (grey) matter

With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing impactful experiences. However, though the majority of brands are trying to achieve customer loyalty and brand recall through experience design, some disturbing trends came to light in a study by …

Experience Design at the heart of the (grey) matter Read More »

CX and Neuromarketing

Neuromarketing: Connecting Emotions and CX

The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions economy. At a time like this, neuroscience in customer experience can help us draw insights and shape customer experience to decrease the gap. Experience Gap A research by SAP disclosed …

Neuromarketing: Connecting Emotions and CX Read More »

What is neuromarketing

Neuromarketing- Brainology behind great Marketing

“Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves”- Steve Jobs Though this quote doesn’t relate directly to marketing, marketers, for the longest time, have been trying to figure out the most effective way to reach out to their customers. They …

Neuromarketing- Brainology behind great Marketing Read More »

covid-19-tech-savvy

Fighting COVID-19, the tech-savvy way

The COVID-19 pandemic has brought with it a destruction of lives and livelihood. While the whole world is reeling from the effects of the crisis, the pandemic is sparking a flurry of low-cost but hi-tech innovations. From testing kits to portable ventilators, sanitizer-drones to portable fever detection systems, institutes and startups are coming forward to …

Fighting COVID-19, the tech-savvy way Read More »

customer-loyalty

Managing Customer Loyalty during a pandemic

For years, marketers have been trying to crack the riddle that is Customer Loyalty. They have delved deep into the impact of cultural, social and economic factors on consumer preference, attitude and behavior and over time have come up with different Loyalty Programs that have helped businesses increase their Customer Lifetime Value by an average …

Managing Customer Loyalty during a pandemic Read More »

Marketing during Coronavirus Pandemic

It’s been more than a month now since the coronavirus has turned our lives upside down. From having to practice social distancing and being caged in our homes to continually sanitizing our hands, wearing masks and still seeing loved ones get sick, the coronavirus brought about a monumental, unprecedented change in how we live our …

Marketing during Coronavirus Pandemic Read More »

confluence marketing

Confluence Marketing- A new wave of Healthcare Marketing

With the increased adoption of internet and social media, word of mouth has gotten a digital makeover, otherwise known as “Influencer Marketing”. Influencer Marketing is a hybrid Marketing strategy that marries the idea of celebrity endorsements to contemporary content driven marketing tactics and that brands can use to create highly engage-able content through social media …

Confluence Marketing- A new wave of Healthcare Marketing Read More »