Brand Archetypes- A Journey

The brand archetype has become a widely recognized figure or scenario that traverses time, location, ethnicity, sexual orientation, and age. This signifies an everlasting reality rather than simply a clichéd embodiment; a guiding principle rather than a final endpoint as well as a company’s cornerstone rather than its promotional personalities. By utilizing Swiss psychologist Carl Jung’s thesis suggesting people have quite a natural inclination to utilize symbols to comprehend things in the promotional and brand management business.