Experience Design

Interaction Design Trends 2021

Interaction design trends focus on creating aesthetic qualities for the users. All these popular trends might change from year to year, but there are some which are trending for years and might even stay for a longer period because of the convenience that it’s giving to the users. Communication between humans and machines should be understood as it is designed by keeping in mind how interactions would happen or what is happening or how the end-users use the application.

design psychology

Design Psychology: Converting Users Into Buyers

Post Views: 194 ‘First Impression is the Last Impression.’ This rings especially true in regards to online shopping and website surfing. Technology has evolved massively due to which users are just one click away from a similar site. Hence it is necessary to attract their attention and make them stay.  While shopping, users are heavily …

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XD Neuromarketing

Experience Design at the heart of the (grey) matter

Post Views: 236 With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing impactful experiences. However, though the majority of brands are trying to achieve customer loyalty and brand recall through experience design, some disturbing trends came to light in …

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CX and Neuromarketing

Neuromarketing: Connecting Emotions and CX

Post Views: 337 The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions economy. At a time like this, neuroscience in customer experience can help us draw insights and shape customer experience to decrease the gap. Experience Gap A research …

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