Experience Design

design psychology

Design Psychology: Converting Users Into Buyers

‘First Impression is the Last Impression.’ This rings especially true in regards to online shopping and website surfing. Technology has evolved massively due to which users are just one click away from a similar site. Hence it is necessary to attract their attention and make them stay.  While shopping, users are heavily influenced by the …

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XD Neuromarketing

Experience Design at the heart of the (grey) matter

With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing impactful experiences. However, though the majority of brands are trying to achieve customer loyalty and brand recall through experience design, some disturbing trends came to light in a study by …

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CX and Neuromarketing

Neuromarketing: Connecting Emotions and CX

The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions economy. At a time like this, neuroscience in customer experience can help us draw insights and shape customer experience to decrease the gap. Experience Gap A research by SAP disclosed …

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