With the advent of the experience economy, every brand out there is trying to make their mark on their consumers’ minds by designing and providing impactful experiences. However, though the majority of brands are trying to achieve customer loyalty and brand recall through experience design, some disturbing trends came to light in a study by …
Experience Design at the heart of the (grey) matter Read More »
The COVID-19 pandemic has not only brought a shift in customer preference, it has also forever transformed the current experience economy into values and emotions economy. At a time like this, neuroscience in customer experience can help us draw insights and shape customer experience to decrease the gap. Experience Gap A research by SAP disclosed …
“Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves”- Steve Jobs Though this quote doesn’t relate directly to marketing, marketers, for the longest time, have been trying to figure out the most effective way to reach out to their customers. They …
Neuromarketing- Brainology behind great Marketing Read More »
