Looking Inwards

Crisis: A time for “Looking Inwards”

In the past few weeks, we have been inundated with a crisis of epic proportions because of the coronavirus pandemic. The crisis has not only taken its toll on hundreds of thousands of lives, but also had its impact on the economic health of countries pushing us all towards a global recession. At this critical juncture, a dialogue around the economic impact of COVID-19 on businesses and possible actions to be taken to soften the upcoming shocks is gaining force. 

Business leaders are looking at different aspects of their businesses and the economy, at large, to decide next steps and maintain a semblance of normalcy in their businesses. A general consensus across the board is that this is the time to look inwards– a philosophy followed by many leaders to bring about personal  and organizational growth. While there are many areas to consider at this time, the four key aspects we need to start with are-


As the adage says “Great things in business are never done by one person. They are done by a team of people”, team is one of the biggest assets a brand has. 

Teams can propel a brand towards success or bring them crashing down. This rings especially true in times of crisis and the current pandemic is no exception. The Coronavirus pandemic not only impacted the physical and economic health of nations, it also impacted the mental health of teams across organizations, industries and geographies. Besides being anxious about the safety of their families and themselves, employees are now also perturbed by the security of their livelihood. Though a number of brands are taking a public stance against termination of employment at this time, job security will remain a concern for employees for the foreseeable future. 

 In view of this situation, it is imperative that leaders emanate an air of reassurance and security. A few things we can do to boost team morale are as follows.

  1. Touch base with your team as often as possible
  2. Maintain an open and transparent line of communication
  3. Encourage feedback and be clear on expectations
  4. Focus of performance and give recognition
  5. Create a positive company culture


“There is only one valid definition of business purpose: to create a customer. It is the customer who determines what a business is. The customer is the foundation of a business and keeps it in existence.”- Peter Drucker, The Practice of Management.

A brand’s relationship with its customers is central to the purpose of its business and this relationship is facilitated by continuous and consistent communication. Since the advent of the Coronavirus pandemic, a lot of discussion has centered around the question “Is Marketing an essential activity at this time?”. While experts hold diverse views on this, maintaining a reassuring and consistent communication with current and prospective customers seems to be a recurrent theme. 

Some steps we can take to ensure consistency in communication are-

  1. Look within your brand
  2. Understand what your brand stands for
  3. Assess customer’s perception of your brand
  4. Create high-impact communication regarding your brand’s ideologies
  5. Reinforce said ideologies through different communication channels


At one point or other, we have all heard the adage “Money is the lifeblood of any business”. It is also one of the most impacted areas of a business during a crisis. Most businesses are predicting a considerable drop in their revenues in the coming months. This has led most businesses to reconsider and review their cost heads.

This reconsideration has, in turn, led to a number of cost cutting measures such as termination of employment, suspension of hiring, revaluation of contracts etc. Every business is taking a second, even a third, look at all cost heads, starting with the variable costs. In the midst of all this, a school of business leaders have come up with a slightly different solution to this challenge. Following are some of the cost cutting measures suggested by these business leaders.

  1. Take a detailed and discerning look at the Fixed Costs
  2. Consider investing in technologies that decrease dependencies
  3. Look deeper into technological and other solutions that boosts efficiency
  4. Invest in complete System Design to get rid of overheads


Last but not the least, one of the most important driving forces behind a business is the pool of investors. Benjamin Graham said “Even the intelligent investor is likely to need considerable will power  to keep from following the crowd”. Though investors are adept at managing risks, a global crisis can make them anxious about the health of their investment. 

In times like this, it becomes imperative that the leadership team do their best in alleviating as much fear as possible. This can be achieved by taking the following steps.

  1. Touch base with your investors as often as possible
  2. Apprise your investors of all the cost cutting measures you are undertaking
  3. Share your contingency plan(s)
  4. Create a business continuity plan together

While we all are striving our best to ensure efficient business continuity, we have to concede that right now is the time for people over profit. So, let’s take advantage of this opportunity, Go back to the drawing board, Reassess our brands and Come out of this stronger.



27 thoughts on “Crisis: A time for “Looking Inwards””

  1. I don’t even know the way I finished up here, however I assumed this post was once great. I don’t know who you might be but certainly you are going to a well-known blogger should you aren’t already. Cheers!

  2. I’m really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one nowadays.

  3. This is the perfect web site for everyone who really wants to find out about this topic. You understand so much its almost hard to argue with you (not that I actually will need to…HaHa). You definitely put a fresh spin on a subject which has been discussed for decades. Great stuff, just excellent!

  4. Someone essentially lend a hand to make critically articles I would state. That is the first time I frequented your website page and so far? I amazed with the research you made to make this actual publish amazing. Excellent activity!

  5. Yes! Finally someone writes about
    Definitely imagine that that you stated. Your favorite justification appeared to be on the internet the simplest thing to have in mind of. I say to you, I certainly get irked while folks consider concerns that they just do not know about. You controlled to hit the nail upon the top and also outlined out the entire thing with no need side effect , folks could take a signal. Will probably be again to get more. Thanks

  6. Very nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon!

  7. I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for newbie blog writers? I’d definitely appreciate it.

  8. I’m impressed, I have to admit. Rarely do I come across a blog that’s equally educative and amusing, and without a doubt, you’ve hit the nail on the head. The problem is something which not enough people are speaking intelligently about. Now i’m very happy I stumbled across this during my hunt for something regarding this.

  9. Howdy I am so glad I found your website, I really found you by accident, while I was researching on Yahoo for something else, Regardless I am here now and would just like to say thank you for a remarkable post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the great work.

  10. My partner and I absolutely love your blog and find many of your post’s to be precisely what I’m looking for. can you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write related to here. Again, awesome site!

  11. I’d like to thank you for the efforts you have put in writing this site. I’m hoping to check out the same high-grade blog posts by you in the future as well. In truth, your creative writing abilities has inspired me to get my very own blog now 😉

  12. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Great work!

  13. Maryland hookah lounge

    You made a few nice points there. I did a search on the issue and found the majority of folks will agree with your blog.

  14. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but instead of that, this is wonderful blog. A great read. I’ll certainly be back.

  15. Locksmith Denver Near Me

    Thanks for a marvelous posting! I actually enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will come back later on. I want to encourage you continue your great writing, have a nice weekend!|

  16. I’m more than happy to discover this great site. I wanted to thank you for ones time for this fantastic read!! I definitely really liked every part of it and i also have you saved to fav to check out new stuff on your website.|

Leave a Comment

Your email address will not be published. Required fields are marked *