It is often that your brand is akin to your personality and is what you expect it to be perceived as in the eyes of the people. It entails every detail, however, minute about the principles and values your organization upholds.
A brand is to an organization what a name is to an individual. It is the very core of your products and services. If you tackle your branding aspect well, your consumers will relate to your brand emotionally.
Thus the customer’s loyalty is ensured, and they will be coming back for your products and services. Stellar branding gains you an edge over the competition.
Businesses that create and retain loyal customers will, in the long run, find it easier to lure new customers as they already have a good reputation in the market.
Branding agencies strive to help companies with all aspects of branding. It can extend from the need to create a brand identity from scratch or looking for a better way to communicate their core messaging and company values.
What Does a Brand Agency Do?
Dedicated brand agencies dispense various services that usually depend on their client’s requirements. These can range from creating a branding strategy and design and extending to brand development and management. Any activity that links to elevating your branding is on the table.
The most prevalent branding agency offerings can include:
- To build a brand identity from the ground up.
- Rebranding an established business.
- Help develop robust brand positioning and messaging.
- Work on a branding strategy.
- Design a memorable logo.
- Help formulate brand guidelines for design, style, and tone.
- Map out a sound social media strategy that reflects the company’s brand identity.
- Writing persuasive copy for websites and other digital assets that reflect the brand voice accurately.
It’s a lot of ground to cover, and not all businesses have a firm grasp on their brand positioning or are even close to figuring that out. Branding agencies help define the intangible qualities that will set them apart from the competition.
Top Branding Services That Support Marketing Efforts
Branding agencies help out in formulating branding solutions. They evaluate and approach the aspect of developing a company’s brand from different viewpoints. Then they would align themselves with the approach best suited to the company’s needs.
These six branding services are intrinsic to any business concern and will work well to elevate your marketing and branding strategy with a clear focus on your identity and offerings.
A good logo provides the first glimpse of your brand to portray an excellent image to potential customers. Logos serve to set the stage for long-term identity design.
A well-designed logo always complements marketing efforts. Among them are:
Usually, the first thing that crops into your mind when you think of any brand is most likely their logo. Easy to recall logos traverse cultural boundaries and land borders with ease and are recognizable all over the globe.
A classic example of such a logo would be Coca-Cola. It has the enviable position of being one of the most recognizable brands in the world. Its popularity has spread worldwide, far beyond just the English-speaking world.
The language or the cursive script it uses or the fact that it was created when the company itself was founded – in 1892, well over a century ago has no bearing on the fact that virtually the entire human population never fails to recognize it.
This example emphasizes the brand equity a good logo can provide.
Logos should be able to speak and disclose your brand identity, often without saying a word. Coming back to the Coca-Cola example, the company’s script reflects its chequered history and its core product, that’s been virtually unchanged for a century.
Attempts made in the past to tweak the formula are now cautionary tales on brand mismanagement. As the saying goes, “If it ain’t broken, don’t fix it.”
Standing by a retro logo as old as the company itself sells the message that the product has faced time itself and triumphed. What better adversary to face down and come out on top?
Whether a company is looking to stress its legacy, disruptive ideas, or professionalism, logo design services help craft a visual representation of those principles.
Ask yourself, “What can customers get from your business that they can’t anywhere else?”
Your brand message should share the answer to this crucial question, and it should permeate everything from taglines to product descriptions.
Anything communication your company sends out should have meaning, which should reflect your brand message.
Consider Subway. It has been a relatively popular chain of restaurants, albeit unremarkable. When its target demographic turned health-conscious, it followed suit by tweaking its menu accordingly.
As of January 2022, the brand holds sway over 60% of the quick-service sandwich market in the U.S. Further. It has a brand recall of 84% among Americans and 30% among Indians, a whopping number.
The brand’s tagline, “Eat fresh,” is an example of its outreach to the health-conscious crowd. Redefining employees with the label “sandwich artists” demonstrates a commitment to food quality.
Businesses can receive appropriate guidance on crafting the right message for their audience by working with a brand agency. In some cases, the chosen approach may need a slight tweak or even a full-scale rebranding.
Check this out Expert social media branding tips for your business.
- Brand Positioning
Brand positioning is about setting yourself apart from the rest of the field. Consider this, “What is your distinctive contribution to the table?” Have a lucid answer to that question, and it will be easier to convince potential customers to go with your business at the expense of another.
A real-world example of brand positioning would be focusing on product-specific features such as price, quality, or other micro-feature. This positioning strategy is a USP-focused positioning often seen in the mobile industry.
Creating effective branding solutions is all about syncing with your customers’ expectations and desires. Brand agencies can drill down to identify what makes your business unique and find an effective way to showcase those strengths.
Each brand has its unique way of expressing itself, much like people. Some are friendly, some irreverent, while others would be unflaggingly professional and yet others aspirational.
Establishing a brand voice and adhering to it is essential across all touchpoints, marketing campaigns, and customer interactions. An assertive brand voice helps solidify your company’s identity, as any deviation from said brand voice could negatively impact your organization’s perception.
Companies occasionally need help sorting out their brand voice and how to go about creating one. Here again, branding agencies scrutinize your industry, the company culture, and customer base to arrive at the right approach.
Slack, a popular workplace collaborative app, succeeds in being friendly and helpful while maintaining an adequate degree of professionalism.
All stakeholders are to be informed of the branding guidelines. A style guide elaborates on your brand voice, messaging, and design principles. Your staff and business partners know the approach to be taken in different scenarios. Agencies help create branding solutions and style guides.
A style guide is pretty much the holy grail, and an almanac is rolled into one as far as branding services go.
Social Media Branding
Social media branding is often another obstacle that companies find difficult to surmount. Keeping the same consistent branding across all social media platforms will help the company portray a steady image.
This may be akin to walking on a veritable tightrope as different social media platforms engage with prospective consumers differently. Twitter users, for example, have made the microblogging platform all about having an irreverent and playful tone.
Working with any branding agencies will help alleviate these conflicts by maintaining a consistent brand tone across all social media. An expert agency can provide branding solutions with an eye on tailor-made content for each social media platform and use these platforms while maintaining brand integrity.
Branding services help you reach milestones you think were out of your reach. If you face stumbling blocks while articulating your brand, then a revamp of your branding efforts is required to convince your target audience that you are the go-to choice and can add value to their life.
Logo, colors, and fonts aside, your business’s heart and soul are wrapped up in a visually identifiable package that can draw the audience to you.