Responsibilities:
- Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
- Suggest a strategic digital approach to the client basis audience, category, competition, and learnings to ensure successful outcomes
- Guide the team and provide direction on campaign planning, implementation and delivery
- Guide the team on improving brand visibility and reach through SMM and SEO
- Handle client queries and proactively address ad hoc requests related to digital media plan implementation
- Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
- Act as the Brand manager and Conduct regular reviews and share reports with the management on ongoing campaigns as well as post campaign analysis
- Work on integrated pitches through cross functional teamwork and collaboration
- Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns
- Stay abreast with latest developments and best practices in the area of digital media communication
Qualifications:
- 4 to 5 years of experience is required with at least 3 years of PPC experience
- Excellent Written and Verbal Communication Skills
- Presentation Skills
- Eye for Detail and Accuracy
- Should have great client, team and crisis management skills
- Should be experienced in using tools such as Similarweb, Uber Suggest etc.
Budget: 8-10 LPA