Design Psychology: Converting Users Into Buyers

Design Psychology: Converting Users Into Buyers

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‘First Impression is the Last Impression.’ This rings especially true in regards to online shopping and website surfing. Technology has evolved massively due to which users are just one click away from a similar site. Hence it is necessary to attract their attention and make them stay. 

While shopping, users are heavily influenced by the appearance and aesthetic of a website, an app or even the store that they are cruising through which is called user experience design. The more appealing your brand looks, the more likely it is that a customer will linger on it. In order to create a design that attracts and captures the attention of a customer, it is necessary to understand design psychology and the benefits of using it.

Following will give you a detailed understanding of the same

What Is Design Psychology?

Ways to Use Design Psychology To Convert Users Into Buyers

1) Influence Users’ Minds

2) Use Colour Psychology To Connect Emotionally 

3) Limit Options 

4) Simplicity Is The Key

5) Showcase Your Best Products 

6) Use The Right Fonts To Capture Attention 

7) Conduct Regular Changes 

8) Attention, Interest, Desire and Action (AIDA)

What Is Design Psychology?

Psychology is the study of the human mind which includes understanding reasons behind one’s behavioural pattern and thought process. This is useful to create designs that generate more viewership. 

Design psychology studies and understands the effect of different designs on the human mind. It studies how different lines , colour and designs influence people and understands the effect it has on purchasing decisions. This helps in creating designs that will attract users’ attention and build a more user centric experience.

Ways to Use Design Psychology To Convert Users Into Buyers 

The main intention behind using design psychology is to create a platform that influences conversions among the users. People are more likely to stay on a website that is visually appealing than a boring one. By using design psychology, you can design your site with patterns that appeal to users’ tastes. It is necessary  to create designs that elevate a user’s experience. In order to help you understand this in detail, we have compiled below a list of ways to use design psychology to convert users into buyers. 

1) Influence Users’ Minds

You can prime a user’s mind by showing them topics relevant to them and based on the user experience. Guiding a user through the benefits and reviews of products that they are interested in will help influence their purchase decisions. Using this technique can help imprint the product in the user’s mind, influencing them to buy it.

2) Use Colour Psychology To Connect Emotionally 

Colour has an extreme effect on human beings as they evoke emotions and influence actions. People relate certain emotions to particular colours. The colour red is generally associated with danger, while white colour is considered to be peaceful. 

Research shows that using certain colours have more click through rates when compared to other colours. By using colour psychology, you can design layouts and logos that bring in more customers and provide better user experience.

3) Limit Options 

Including a ton of options and varieties can lead to ‘choice paralysis’. This is a phenomenon where users fail to make a decision due to various choices offered to them. When a user has to choose between a plethora of suitable options it causes confusion and they often end up buying nothing. Prevent this by showcasing good but limited options which will help them choose products that are most suitable for them.

4) Simplicity Is The Key

Always keep in mind that people are looking for places where they can purchase easily without any hassle. For instance, complex websites are a turn off and often cause users to go away due to the immense effort and time needed to go through it. Similarly,  if a message on a hoarding is not understood at first glance, then it’s just a waste of money. Keep your design simple and easy to understand or use. Making the design keeping the targeted customers in mind is a major factor to consider while designing. 

5) Showcase Your Best Products 

People are influenced by what they see. Seeing the picture of your product will help them understand it’s colour, design, size and texture as opposed to reading about it. When you showcase a product, it increases the user’s sense of authenticity and credibility regarding the item. The appearance of a product influences a user’s mind regarding it’s usability and hence it is important to create a user experience design

6) Use The Right Fonts To Capture Attention 

Fonts and font sizes are an important tool while creating layouts. Traditional fonts are usually associated with formality and trustworthiness, whereas modern fonts like sans-serif showcase a casual and easy going atmosphere. 

Selecting the correct font size is a key factor in increasing a product’s visibility. Using larger fonts for the titles or categories will help capture people’s attention. 

7) Conduct Regular Changes 

In order to understand what design works the best in increasing user experience, it is necessary to try out different formats and patterns. Change your design regularly to understand what works best for you. Doing so will help you create a website that generates maximum conversions. 

8) Attention, Interest, Desire and Action (AIDA)

AIDA is a long used strategy to increase conversions in a business. The words layout the steps to follow in order to influence customers. First and foremost it is important to attract a user’s attention by creating an aesthetic design. Then you hold onto their interest by informing them about the products and services. You then proceed to instill desire or interest among the users by listing down the benefits of the products. Finally, these steps will build up to the action of purchasing the products. This is a simple but effective strategy that can be used to increase conversions.

Conclusion

Psychology is an effective tool that if used rightly, can leave a better user experience which in turn increases revenues. Using design psychology is a simple way to create strategies that can best influence people and their purchase decisions. It will help design websites, hoarding or interior of a restaurant that are visually pleasing and influence the user’s decision. So make use of design psychology to create best layouts and convert your users to buyers.

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