With digital marketing coming to the fore in recent times, one would have encountered the traditional vs. digital marketing debate.
If you come across some marketeers expressing themselves, you would think the world has moved on from billboards and TV commercials in the last decade.
Of course, this isn’t the case. But the fact is that digital marketing channels grab more attention than their older analog cousins. They do offer significant advantages over traditional marketing methods such as print.
The question needs to be addressed – does traditional marketing still have a place in the spotlight in lieu of a business’s marketing plan?
Even though traditional marketing may have been eclipsed by digital marketing in many industries, it still can be an effective aid in boosting your brand. Traditional marketing can amplify outreach opportunities in reaching an audience that digital marketing cannot.
Types of Traditional Marketing Methods Used by Big Brands in 2022
Following are a few of the traditional marketing methods used by big brands:
- TV commercials
- Print Ads
- Radio Ads
- Product Placement
Advantages of Traditional Marketing:
Connect With the Local Audience:
Traditional marketing has an essential role in reaching out to local audiences while also interacting with customers personally. In today’s world, where digital interactions feel superficial, a rock-solid relationship matters more than ever.
Traditional advertising mediums such as newspaper ads, billboards, and TV commercials help target your customer base.
Trying to reach out to your target audience via traditional means will make your efforts to woo them feel more organic and less like a corporate entity.
Sustainable Promotional Materials:
A significant downside to digital marketing would be the need for a constant stream of material to keep your viewers engrossed. This often translates into a daily task and usually involves:
- Posting on social media a handful of times a day.
- Creating a new daily video.
- Sending out marketing emails at least thrice a week.
Traditional marketing methods are sustainable as they leave a stronger impression on your audience. The exact mileage can be obtained from TV commercials, flyers, business cards, or brochures. Traditional marketing isn’t required to create content often, as digital marketing demands.
When viewed from a psychological standpoint, traditional marketing imparts more confidence to a consumer when looking to deal with a business.
Digital marketing may have a wider reach, but that does not always showcase a company as reliable or a reputed one.
The more accepted opinion is that traditional marketing is associated with established mediums and bigger budgets. Placing an ad in a magazine or investing in a TV or radio commercial requires a certain financial commitment. This creates the impression of a successful and stable business.
Digital marketing proponents point out that digital marketing permits targeting and tracking your audience. Promotional materials are refined to gather data from social media and your email campaigns or website.
If you’re looking to attract a more diverse audience for your brand, targeting a specific demographic may not be necessary. When owners of a small business, reaching out to a diverse audience would mean doing themselves a favor.
Traditional Marketing Is Easier to Process:
However impressive digital marketing is, the collage of images, videos, and sounds can overwhelm the senses, and the message you are trying to convey gets lost in translation.
Information from traditional marketing media is easier to process and guarantees better brand recall in traditional marketing vs. digital marketing. For instance, a 30-second commercial may hold your attention better than a 180-second video on YouTube.
If digital marketing delivers better ROI than traditional, that doesn’t mean it’s time to forsake the conventional route. While digital marketing may be the bedrock, traditional marketing can play a supporting role.
Traditional tactics like TV and radio ads are effective at mass-market branding. They help develop brand recognition effectively, which can be leveraged to improve the performance of digital marketing campaigns.
The demise of outbound marketing is exaggerated. Focusing only on one of the marketing methods would mean foregoing a medium that could resonate with a particular audience. Maintaining a diverse marketing strategy will assure you the best results. Thus the debate of traditional marketing vs. digital marketing is a moot one as both are required to complement each other for the sound health of any marketing plan.