Raam Gottimukkala

In today’s rapidly evolving business landscape, traditional consulting approaches are no longer sufficient to address the complex challenges faced by organizations. This is particularly true in the context of India, where the market dynamics and consumer behavior are unique and require a specialized approach. The new generation of companies and organizations are recognizing the need for a specific specialization in how problems are identified, solutions are devised, and the impact of these solutions is measured.

At TRD Studios we are leading this change, which has redefined the consulting paradigm by integrating industrial design principles into business design. Unlike traditional consulting firms that primarily focus on retrofitting globally proven models for Indian consumers, TRD Studios adopts a holistic approach that considers the emotional and feeling-driven aspects of the Indian market.

The key to TRD Studios’ approach lies in its emphasis on problem-to-impact and solution-to-impact frameworks. By evaluating the effectiveness and efficiency of problem-solutions in creating impacts for organizations and individuals, TRD Studios ensures that its strategies are not only innovative but also practical and impactful.

Problem-to-Impact Framework: TRD Studios understands that every business challenge is unique and requires a tailored solution. By closely examining the root causes of problems and their potential impacts, TRD Studios is able to devise strategies that address the specific needs of its clients. For example, when consulting for a client in the automotive industry, TRD Studios identified that the problem of declining sales was not just due to market saturation but also due to a lack of emotional connect with the target audience. By developing a marketing strategy that focused on emotional storytelling, TRD Studios was able to significantly increase the client’s sales.

Solution-to-Impact Framework: TRD Studios goes beyond just proposing solutions; it ensures that these solutions are implemented effectively to achieve the desired impact. This involves not only developing innovative solutions but also ensuring that they are feasible and practical for the client. For instance, when working with a client in the healthcare sector, TRD Studios developed a new service delivery model that improved patient outcomes while reducing costs. By closely monitoring the implementation of this model and making necessary adjustments, TRD Studios was able to demonstrate tangible results for the client.

Effectiveness and Efficiency: TRD Studios places a strong emphasis on the effectiveness and efficiency of its solutions. This involves not only delivering results but also doing so in a timely and cost-effective manner. By leveraging its expertise in industrial design, TRD Studios is able to develop solutions that are not only innovative but also practical and sustainable. This has enabled TRD Studios to build a reputation for delivering high-quality consulting services that drive tangible business outcomes.

 
The new generation of companies and organizations require a specialized approach to consulting that goes beyond traditional models. By focusing on problem-to-impact and solution-to-impact frameworks, TRD Studios has been able to redefine the consulting paradigm in India. With its emphasis on effectiveness, efficiency, and holistic business design, TRD Studios is setting a new standard for consulting excellence in the country.

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