Brand management is a marketing technique that employs strategies to boost a merchandise line’s or label’s value perception across times. A thorough grasp of the label, its customer base, and the organization’s integrated and holistic goal is vital when formulating a strategy to preserve or increase brand recognition.
Post Views: 181 The pandemic that has taken over the world in various ways obstructed the daily routine of lives and businesses. The uncalled event has brought up new challenges and threats business and business leaders perhaps have to deal with in the coming period. With so many questions left to address, it is worth …
Post Views: 290 “Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves”- Steve Jobs Though this quote doesn’t relate directly to marketing, marketers, for the longest time, have been trying to figure out the most effective way to reach out to …
Neuromarketing- Brainology behind great Marketing Read More »
Post Views: 186 For years, marketers have been trying to crack the riddle that is Customer Loyalty. They have delved deep into the impact of cultural, social and economic factors on consumer preference, attitude and behavior and over time have come up with different Loyalty Programs that have helped businesses increase their Customer Lifetime Value …
Post Views: 186 It’s been more than a month now since the coronavirus has turned our lives upside down. From having to practice social distancing and being caged in our homes to continually sanitizing our hands, wearing masks and still seeing loved ones get sick, the coronavirus brought about a monumental, unprecedented change in how …
Post Views: 195 With the increased adoption of internet and social media, word of mouth has gotten a digital makeover, otherwise known as “Influencer Marketing”. Influencer Marketing is a hybrid Marketing strategy that marries the idea of celebrity endorsements to contemporary content driven marketing tactics and that brands can use to create highly engage-able content …
Confluence Marketing- A new wave of Healthcare Marketing Read More »
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